Eligibility memo
Category, geography, advertiser identity, destination and policy risks.
Opportunity strategy
Know whether the opportunity is real before media spend begins.
We assess policy fit, market availability, offer strength, evidence, destination readiness and the commercial question the pilot must answer.
The output
A decision-ready opportunity review.
The assessment separates platform eligibility from commercial attractiveness. A category may be permitted but still lack the offer, proof or landing-page quality required for a useful test.
Policy and category screenSupported, restricted and prohibited areas are identified before creative begins.
Market and offer diagnosisWe identify the strongest audience problem, proof and reason to act.
Pilot architectureBudget, markets, decision states, learning questions and dependencies are defined.
EligibilityMarketOfferReadiness
Policy fitEligibleConsumer travel goods
Launch markets3AU · UK · SG
Evidence coverage82%14 of 17 claims
Review areaFindingStatus
CategoryTravel goodsWithin early consumer verticalsProceed
DestinationProduct detail pageOffer, price and returns visibleReady
ClaimsDurability & warranty3 statements require evidenceResolve
Creative riskInterface imitationUse independent campaign visualsControlled
Included
Everything required to make a confident go, revise or stop decision.
Offer evidence file
Claims, proof sources, disclaimers and gaps requiring resolution.
Decision-state map
Initial discover, compare and decide territories worth testing.
Pilot recommendation
Scope, sequence, measurement plan and readiness conditions.
Three working sessions
Fast enough to decide. Detailed enough to act.
Business and policy intake
Offer, category, geography, licensing, claims and destination review.
Opportunity model
Decision moments, proof, constraints, competition and test economics.
Recommendation workshop
Go, revise or stop decision with a defined path into campaign architecture.
Next step
Start with a clear go/no-go decision.
We will identify the biggest eligibility, evidence and readiness questions before proposing production.