Plan a campaign
Start with the decision the campaign needs to influence.
The briefing collects the business identity, category, market, evidence, destination and commercial question required for a useful first review.
Submitting the briefing does not create a client relationship or guarantee advertiser eligibility, platform access, ad approval, delivery or results.
How the briefing works
See each task before you begin.
Three short walkthroughs show what to prepare, how the form creates the email draft, and what happens during the first review.
Illustrative walkthrough
Fill the briefing
Complete the contact, opportunity and campaign sections. A live progress indicator shows which required inputs remain.
Policy and eligibility
Read the advertising policy Campaign submissions are reviewed against our advertising policy and the current platform rules that apply at the time of planning.